News + Views
How are you going to compete next week and next year? To find out, take a look at Ketchum’s 2020 CPG and Retail trends infographic, where we’ve highlighted the can’t-miss trends we see coming your way. It’s a must-read if you want to engage people and create memorable experiences to drive sales in 2020. Best wishes to a productive new year!
Ketchum clients have trusted this communications leader for strategic and creative counsel since 2004 when he joined Ketchum. Today, as partner, managing director and portfolio leader, Peters leverages his 27 years of public relations experience in the ever-evolving retail sector by working with client teams to drive feet to store (brick and mortar) and clicks to sites (e-tail). Engagement ranging from product and brand launches, media relations, franchisee & employee engagement, store openings, corporate reputation & crisis management and path-to-purchase messaging.
Peters is a retail expert, having collaborated on projects in grocery, food service and dining, QSR, general merchandise stores, convenience and gas stations, home improvement, health and personal care, electronics and e-commerce.
Peters is a self-acclaimed barbeque connoisseur and chef. He and his wife do their best to raise their teens in Dallas, along with a wily five-year-old Catahoula hound dog.
Take a look at what we heard, saw, learned and experienced this year at the Cannes Lions Festival of Creativity.
Major shifts in culture, tech, politics, and the economy set the stage for a year that will test the foresight, endurance, and creativity of communications professionals.
